Whatever happened to …

… snow plough commercials?

Thanks to Dave Wise for sharing this video and bringing back the memory for me.

If you’re old enough and had lived in Ontario in the 1970s, I’ll bet this brings back a smile and some memories of commercials on television in the winter.

https://www.youtube.com/embed/Pp3C4jOzJVg?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en&autohide=2&wmode=transparentor how about this one?


where we came closest to hear a political message with a profanity.

I don’t know about your neck of the woods but it’s been pretty mild around here lately and the dad gum snow has been removed from our roads, replaced by rain, freezing rain, and ice.

The ploughs are still out only this time pushing back snow drifts and salting the roads.

The other things that are still out there are drivers whose priorities lie in getting there the fastest, even if it means going by the plough that’s trying to clear the road for them.

I shudder when I think of the possibilities for failure.

  • you could run into a vehicle coming the other way
  • you could run into a dog walker who crossed the road to get out of the way of the oncoming plough
  • you could skid on a sheet of ice and end up in the ditch on the other side of the road

It might look something like this.


For those who use the 401 or other expressways, there is now a new law in force in Ontariol for all to obey.

The roads, in theory, should be safer but I continue to hear and see bad driving in the winter. Snow ploughs are more visible than ever these days compared to the 1970s now having more lights and reflective surfaces.

So, whatever happened to those commercials? Why aren’t they regularly shown on television to educate the public?

For a Sunday, your thoughts?

  • “plough” or “plow”?
  • do you remember those commercials?
  • do you think the commercials had any effect on people?
  • would they have any impact on drivers today or did we just give up?
  • you would have been a youngster if you do – were you traumatized by the thought that there might be a tailgunner on the plough?
  • do you regularly pass a snow plough on the left?
  • have you seen the new echelon formation for ploughs on your expressway?
  • are drivers in your part of the world just as wild as they are around here or do we just have more than our share?
  • I can remember a time when the roads were sanded and salted. From what I can see, these days around here, they’re just salted. What’s happening on your roads?
  • would a race car with a blade on front really work?
  • these days, we have the Ministry of Transportation (MTO). Did you catch the governing road body in the videos?

Please take a moment to share your thoughts in the comments below.

This is a regular Sunday morning post around here. You can read all of the past ones here.

If you have an idea for a future Sunday post, please reach out to me with it.


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